Disney+ announced that it will expand its offerings to consumers by introducing an ad-supported subscription option in the U.S. in late 2022 with plans to expand internationally in 2023. This new option will be available at a lower price than the current subscription without ads. Details, including launch date and pricing, will be announced at a later date.
Disney Media and Entertainment Distribution chairman, Kareem Daniel, said “Expanding access to Disney+ to a broader audience at a lower price point is a win for everyone – consumers, advertisers, and our storytellers. More consumers will be able to access our amazing content. Advertisers will be able to reach a wider audience, and our storytellers will be able to share their incredible work with more fans and families.”
According to the Disney Media press release, an “ad-supported offering is viewed as a building block in the Company’s path to achieving its long-term target of 230-260 million Disney+ subscribers by FY24.”
“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” said Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution. “Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more with advertisers at the Upfront.”